There are various benefits to rebranding a company. In most cases, it is done to make the company more recognizable, and let the target market more easily associate the business with any new services the latter wants to highlight.
Designing a fresher and more updated marketing campaign around a business name can also help loyal clients see the company in a new light. With the right strategy, it could also attract new customers and draw more positive attention from the market. Palo Verde Dental’s strategic move to update its name to Alluring Smiles gives it an edge and makes it more appealing to clients looking for a trustworthy Mesa, AZ dentist who can enhance their teeth.